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      <image:caption>a guide to hold your hand to marketing success</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>FAMILY: We are a family business who have a passion for sharing knowledge and skills. We lead with community based learning to make a bigger impact to Salon Owners and their business. AUTHENTIC: We are authentic in our interactions and communicate openly, honestly and respectfully. CARE: We care for each other, our industry and our community. EXCELLENCE: We pursue excellence, through constant improvement, development and results led, tried and tested education and frameworks.</image:caption>
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      <image:title>Contact Us - BOOK A free discovery call</image:title>
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      <image:title>Contact Us - complete an education enquiry form</image:title>
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    <lastmod>2025-11-20</lastmod>
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  <url>
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      <image:caption>Natalie HEIR Expert &amp; Educator: 22 years From a toddler I knew I wanted to be a hairdresser, I knew I wanted to own my own salon and I knew that I wanted to do that with my sister, Natasha. 20+ years down the line and an abundance of industry experience, contacts and qualifications, I have moved from serving clients behind the chair to working full time helping other salon owners create marketing and automations that drive their ideal client into their business without discounting. Knowing first-hand how difficult it can be to be a service provider whilst trying to grow your business and having a work life balance, my passion is now to help fellow salon owners to create some time freedom and uninterrupted time off when it is needed without compromising the growth of the business. Being constantly switched on to social media is not a marketing strategy that I advocate a salon owner should be able to take uninterrupted time without worrying that their business will grind to a halt without them.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Meet The Team</image:title>
      <image:caption>Natasha HEIR Business Director &amp; Educator: 10+ years For me the best part of my job, hands down, is supporting passionate and focussed salon owners to achieve their goals. I have helped to mentor some amazing salon professionals and I love watching people grow, learn and achieve. I love to write! Creating easy to follow frameworks to share with other salon owners and seeing the results is an incredible feeling, but I also really enjoy assisting salon owners with their marketing copy to create a bigger impact. Words are powerful, translating a brand, offer and dream outcome to which speaks to the ideal client is magical!</image:caption>
    </image:image>
    <image:image>
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      <image:title>Meet The Team</image:title>
      <image:caption>Victoria HEIR Education Co-ordinator: 6 years I am part of the HEIR Education support team. My role includes web development, marketing, client support and coaching. My passion is helping Salon Owners and their Salon Co-ordinators to use their salon software to create clever automations which give their clients a seamless digital journey throughout their business, which, in turn, makes their business to grow and flourish. I have a strong background in customer service, systems, automations and operations. When I’m not working on the Education business I am the Salon Co-ordinator and one of the Events Planners at HEIR Salon.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Meet The Team - Make it stand out</image:title>
      <image:caption>Natalie T HEIR Expert: 10+ years My role with HEIR Education involves event planning and co-ordination, I have developed these transferrable skills through my employment with HEIR Salon. I really enjoy the challenges of the role with HEIR Education and look forward to helping HEIR Education reach more salon owners to create a bigger impact in the industry! I have seen first-hand the marketing frameworks work within the HEIR Salon business and I love that more and more salon business are getting this essential implementation support for scalable salon growth.</image:caption>
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      <image:title>HOME - Our mission</image:title>
      <image:caption>We see a future where high street salons are the go to destination for premium hair and beauty services. Our mission is to empower salon owners to succeed in the digital age by providing the tools, resources, and support they need to adapt their salon growth strategies. We believe that by helping salon owners to streamline their operations and reach a wider audience, we can enable them to not only survive, but thrive in today's competitive marketplace. We are committed to delivering top-quality service and innovative solutions that meet the unique needs of each of our clients. Our goal is to help salon owners to build strong, sustainable businesses that can adapt and evolve as the industry changes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/d699d09d-e375-486e-9827-17ffc1c03e6d/IMG_3843.jpeg</image:loc>
      <image:title>HOME - Our help</image:title>
      <image:caption>There are a variety of ways to work with us! Discover our community, courses and freebies</image:caption>
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      <image:title>HOME</image:title>
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      <image:title>HOME - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.heir-education.com/salon-digital-review-education</loc>
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  <url>
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      <image:title>Our Story Read More</image:title>
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    <loc>https://www.heir-education.com/ebook-lead-magnet</loc>
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      <image:title>E-Book  Marketing - Download your Free Copy here:</image:title>
      <image:caption>(If you have any difficulties downloading the E-Book, please email us: hello@heir-salon.com</image:caption>
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      <image:title>work less earn more - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1664867244257-E34IUM33OPYUMGWJPQ6E/ADB505F4-8F09-43B9-9565-FB9DD8F0C29B.jpeg</image:loc>
      <image:title>work less earn more - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Self sabotage</image:title>
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      <image:title>Self sabotage</image:title>
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      <image:title>Self sabotage</image:title>
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    <loc>https://www.heir-education.com/education-enquiry-form</loc>
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  <url>
    <loc>https://www.heir-education.com/education-our-knowledge</loc>
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    <lastmod>2023-09-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/8766d457-ea20-45b4-8a7d-39f91faf295c/87898350-1232-48C3-8E75-EE35F64FE5C4.png</image:loc>
      <image:title>our knowledge - Marketing Made Easy membership</image:title>
      <image:caption>For less than £50 per week you can join the salon marketing membership which is designed to hold your hand and guide you through the implementation challenges of marketing. This is for those who want faster and scalable results. The pathway to seamless and consistent marketing results! Please note we only accept 5 students each month.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/411a79b2-06f3-4b26-a077-7265815bca53/cc51b64f-d4cd-46df-94a6-9bb654745b30.jpeg</image:loc>
      <image:title>our knowledge - 1.2.1 Support</image:title>
      <image:caption>Struggling to over come a hurdle in your salon marketing? Tech stress, set up issues, marketing not converting… list list is endless! Our team are Passionate about Problem Solving and will provide tailor made support and guidance during a 1.2.1 zoom call!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/48794133-0172-4e5a-bc4c-3cca1212b9d6/C168C40F-D499-407B-A8AF-531164E4DA2F.png</image:loc>
      <image:title>our knowledge - Clicks to clients Masterclass</image:title>
      <image:caption>Our best-selling masterclass to help Salon Owners or self employed understand the difference between Facebook ads and Google ads. Learn how and when to use paid advertising for your salon business. Proven systems that will help to automate your business enquiries and attract more potential clients into your business Watch the free masterclass below</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/900cbbab-32a8-4037-9cd8-e00b381ef71a/4C87E4E0-EB53-4A25-A529-8BD7437CA55F.jpg</image:loc>
      <image:title>our knowledge - Overlooked to overbooked</image:title>
      <image:caption>Take your hairdressing business from Overlooked to Overbooked for FREE! Our free, easy to follow webinar will increase the number of new clients into your business without you having to spend hours on social media and without you spending a fortune on systems and technology!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/7b9a469e-d019-4733-aa3f-94ee07b9fd8f/ca16dda2-c16a-49d9-9800-c2dec82826af.jpeg</image:loc>
      <image:title>our knowledge - Book a discovery call</image:title>
      <image:caption>Not sure if HEIR Education can help you? Book a free discovery call to have a chat with us via zoom</image:caption>
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      <image:title>our knowledge - Join our community</image:title>
      <image:caption>Join our free Facebook Group We host regular and free salon specific marketing training within this Facebook group.</image:caption>
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      <image:title>our knowledge - Unlock Your Salon's Marketing Potential</image:title>
      <image:caption>We have identified 5 stages to successful Salon Marketing.  Discover which stage you are at now, and how to easily move on to the next stage where you will be able to develop effective strategies to attract new clients into your salon.</image:caption>
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      <image:title>our knowledge - how effective is your salon marketing?</image:title>
      <image:caption>Benchmark your current marketing performance and identify opportunities to attract new clients, more consistently, without spending hours on social media! Take the short quiz for a detailed and personalised report with action steps for immediate improvement!</image:caption>
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      <image:title>our knowledge - 3 S’s</image:title>
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    <loc>https://www.heir-education.com/mentor-program-questionnaire</loc>
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  <url>
    <loc>https://www.heir-education.com/the-crown-membership</loc>
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    <lastmod>2025-11-13</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The CROWN Membership - Let’s Be Honest…</image:title>
      <image:caption>You’ve Mastered Your Pricing. So Why Aren’t You Fully Booked with Premium, Results Focused Clients? You’ve done the “money work.” ✔ Your pricing is solid. ✔ You know your numbers. ✔ You might have even invested in strategy or support before…</image:caption>
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      <image:title>The CROWN Membership - Salon Growth Strategy</image:title>
      <image:caption>with a guide to help you beat procrastination</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/435ec1ff-8e09-48bb-aa5a-09b5f3986581/IMG_3838.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/aadcbb6f-7913-4989-be42-d9d3b564968f/IMG_3836.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/dc65c80c-8ecf-456a-9d41-1a1fad810737/IMG_7749.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/30fe92c8-7804-4a83-a5d1-09e028c81309/IMG_7750.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/560f47a9-e378-4a1b-a085-74814cc9461c/IMG_7751.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/cc24a8fb-30a1-4855-b839-edc87a8c80ea/IMG_7753.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/957a9c34-7a12-4503-8f7f-5a9664bcd2b6/IMG_7752.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/2729e2f9-a76d-4e9b-b3d4-4b0bfcaa29e0/IMG_7754.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/7ceec256-7722-4140-ac0a-b9f2fb67f962/IMG_4475.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/9d68a291-6c11-436b-bd31-033c084c44f3/IMG_4476.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/6d1898cc-6c33-4aab-84b0-0ff3925ade1e/IMG_4479.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1c62185f-d01a-4a52-9e7c-6f8d6c89e220/brilliant+group+testimonial.JPG</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/a7499a6c-d101-4744-9bbf-cb6bc79a366d/IMG_4477.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/ba06099b-9f67-4517-a763-cbfce56022c1/IMG_4478.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/126483b5-c83c-4b6d-a0cc-ec0bb2443578/Grateful+testimonial.JPG</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/4981c2be-78ef-444c-9f86-2e6081b16a1b/Group+testimonial.JPG</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/403e5eed-7b76-41fd-9f1e-33437904aef5/IMG_7755.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031957102-Y8BG3GRAW074QI9TW38Q/IMG_4467.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
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      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031197196-FH94U51GIDLDBZNCD3NK/IMG_1321.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031219710-BD9ZJIWHTTHH0JXKQAVI/IMG_1320.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031228030-8Q5PA30FYA7ZSJLSSX0Q/IMG_1318.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031289186-5NBLEA34LHSOFO0ZSL9G/IMG_1239.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031300606-P5XQN4LIETTQGQH8P53B/IMG_1237.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031311180-KUQONYLVTRJSID2P312I/IMG_1243.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031319584-Y62EYXHJ58LN578MQ7T7/IMG_1240.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031335009-XWP6APVD8U0NKUAIPVHO/IMG_1245.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031352808-TIYQKJ6AH5CWNKI6SG5B/IMG_1238.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031370922-T1MHXN4L80CGKJZDAEN1/IMG_1244.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031386991-LJIWCUPKZO77TN3GTX88/IMG_1236.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031401616-PSW8MYS9PYXHMHO5B5JT/IMG_1241.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031413947-HVQUZ81X24NUSJVHYTY1/IMG_1242.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031992161-TMD5T6OUXXG5WVUAW6QL/IMG_4466.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737032005670-0S7ECQ8QOZXU9PZWPMNU/IMG_4464.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031998689-QKYOZCU3DI8VMVAF96SC/IMG_4465.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737032350765-0A03443WK2L6E2XQ5FTY/IMG_4469.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737032356783-4OIWNR6T3ABG1ZU5NNX0/IMG_4471.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737032515202-YD1RJ11EG1FJDTNZEEB5/IMG_4472.jpg</image:loc>
      <image:title>The CROWN Membership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/388e76d4-936e-4aae-b82d-6d212327ba1d/IMG_7756.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/47f3bd40-10fe-4ce1-890e-d79a512fa04d/IMG_7758.jpeg</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/24969053-a79d-4b65-8430-17a8a274528f/North+West.png</image:loc>
      <image:title>The CROWN Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/collaboration</loc>
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    <lastmod>2023-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/f575b7e9-6a83-45a7-8445-6bce9927e1ce/6ce0d5e2-60ea-43d8-867d-b7344b50f851.JPG</image:loc>
      <image:title>Collaboration - Book HEIR for your event</image:title>
      <image:caption>Sharing stories and strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/eccf3203-cdcb-484c-922e-caffce6b34a8/212e1a4f-749a-45b9-b6ab-c30185a4b15c.jpeg</image:loc>
      <image:title>Collaboration - Collaborate with HEIR Education</image:title>
      <image:caption>for specialist, results led salon marketing knowledge and inspiration</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/121-support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/f96f6c29-e223-43a9-bbe3-0dd48d9eafb9/cc51b64f-d4cd-46df-94a6-9bb654745b30.jpeg</image:loc>
      <image:title>1.2.1 Support - One to One support</image:title>
      <image:caption>Our full and undivided attention on your marketing strategy and goals</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/quiz-creation-workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/97e26ef2-454e-49c3-89bc-7f8ab348adf5/0001-2668513795.png</image:loc>
      <image:title>Quiz Webinar Sign Up - We are Natalie &amp; Natasha</image:title>
      <image:caption>Co- Founders of HEIR Salon and HEIR Education. On a mission to help fellow salon owners grow and scale their salon business using clever marketing and automation! And guess what?! Quizzes are an incredible asset for your salon business - we know because we have tried and tested them in our business for the last 3 years!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1683712925394-AB16NVMQ096N6L4KX7R7/0001-2668558585.png</image:loc>
      <image:title>Quiz Webinar Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1683712989461-E59CW8J8ZEMCXB6ELTTJ/0001-46751807961.png</image:loc>
      <image:title>Quiz Webinar Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1683713054683-0MBOHO2Q23C9GR079PPY/32245BBC-1E43-443F-9099-A8695330445B.PNG</image:loc>
      <image:title>Quiz Webinar Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1683713018024-J3XX27SH2ZHMCQWV7S72/bfb781c1-453c-414c-9631-4fb8c8ffc02f.JPG</image:loc>
      <image:title>Quiz Webinar Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1683713120352-MG9JZB4I5K2WF6EHWJLJ/IMG_7056.JPG</image:loc>
      <image:title>Quiz Webinar Sign Up</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/marketing-accelerator</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/e5d857ef-c7d0-4c96-af94-ba00bc530b70/bonus+1.png</image:loc>
      <image:title>Marketing Accelerator - 50 Salon marketing ideas!</image:title>
      <image:caption>Thats right…50!!! An entire list of ideas to inspire fast action and fast results. These are tried and tested marketing ideas for you to inject immediately into your salon marketing!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/e7352e39-0b76-457c-902a-20a350b9fcda/bonus+2.png</image:loc>
      <image:title>Marketing Accelerator - 2-week free trial of MME:</image:title>
      <image:caption>The sought after Marketing made Easy Membership includes: ✔️Access to the members only portal which is packed full of marketing how to, ✔️PLUS members only support calls, ✔️PLUS specific tech support to help you to move forward faster, ✔️PLUS a wealth of resources, tools, and insider tips to streamline your marketing efforts and take your salon to new heights!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/9174e3d8-176f-401b-bc57-60ee2b3bbe2d/bonus+3.png</image:loc>
      <image:title>Marketing Accelerator - Guest Speaker Access</image:title>
      <image:caption>Unmissable Guest Speaker access in the members area Nico - Meet the Story Captain and get insights to unlock your unstoppable story Sharon - A LinkedIn expert to guide you through how LinkedIn can be utilised in your Salon Marketing Strategy Alice - Next level branding! Become a go to brand with Alices incredible knowledge. MUTU: telecoms made easy with Salon Telecoms specialists… and many more…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/8266c63f-5ab4-43fe-8ef8-175010695838/c0486b0b-e6a8-41c4-8c77-9682fb1d3c41.jpeg</image:loc>
      <image:title>Marketing Accelerator - Meet Natasha</image:title>
      <image:caption>After working in various customer service and marketing roles across the world, Natasha opened her first salon in 2010 with twin sister Natalie. After 10 years in business and empowered by first hand experience as as high street salon owner, Natasha took a deep dive into the world of salon marketing to transform their salon business. Inspired by the results, armed with a keen understanding of consumer behaviour and a flair for strategic planning, she has mastered the art of leveraging digital platforms to elevate salon success. Her expertise in salon marketing has been instrumental in propelling 100s of salons across the UK to new heights through HEIR Education.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/cf926c5c-f245-4cc7-9601-865b8ba68464/Natalie.png</image:loc>
      <image:title>Marketing Accelerator - Meet Natalie</image:title>
      <image:caption>From a young age Natalie has in inbuilt passion for the hairdressing industry. As a stylist she was creative, in demand and inspirational. Opening her first salon in 2010 with Natasha gave Natalie the opportunity to master all areas of business, including marketing. Now a successful Salon Marketing Strategist, Natalie's commitment to making an impact on the industry is driven by her belief in the power of shared knowledge. By sharing marketing insights and business strategies, they empower salon owners to unlock their true potential, achieve sustainable growth, and make their mark in the competitive industry.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/legacy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1698672754129-A39218RS9RC4661SR4SK/IMG_5110.jpeg</image:loc>
      <image:title>Legacy - We hear you!</image:title>
      <image:caption>There is a big difference between creating a course and creating and launching a 6 figure Signature Course! (We know because we have done both!) So we want remove the overwhelm, the problems and fear and give you the exact 6 Figure Signature Course Strategy So you can launch and create your Legacy with confidence and ease! Remove your capped earning potential and monetise your incredible knowledge!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/406e1eea-665c-40cb-85bb-a2d1b1c093e1/IMG_5139.jpeg</image:loc>
      <image:title>Legacy - Natalie</image:title>
      <image:caption>Natalie's journey in the hair and beauty industry has been remarkable. With vast knowledge and experience, she’s a trailblazer, creating signature courses that have made a great impact. Natalie's passion for education shines in everything she does. She has a proven track record of guiding students to success, empowering them with the tools and strategies they need. Her dedication has led to the creation of multiple education programs and successful companies. What truly sets Natalie apart is her goal-oriented vision and her ability to inspire others. Natalie’s legacy in education and entrepreneurship is a testament to passion, perseverance, and creativity. She’s transformed lives and left a lasting mark on the industry, proving that with dedication and excellence, anything is possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/96b96187-d837-4d71-8389-e6894b11f2eb/IMG_5116.jpeg</image:loc>
      <image:title>Legacy - Natasha</image:title>
      <image:caption>Natasha's career in customer care, experience, and education spans industries and countries. With rich experience, she has become a master of educational journeys. Natasha's creativity sets her apart in course creation. She creates experiences that captivate, inspire, and transform. She knows education is about connections, not just delivering content. Natasha's personal touch is remarkable. She enjoys creating an environment where students feel heard and valued. Your success is her personal mission. Natasha excels at removing overwhelm and inspiring action. She breaks down complex concepts into clear, manageable steps, empowering you with her guidance. Natasha’s legacy in course creation showcases her commitment to helping individuals thrive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/9170a583-d41e-489d-94d6-561768c5bd60/IMG_5928.jpeg</image:loc>
      <image:title>Legacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/b45849f8-1612-46cb-a911-144055416324/IMG_9938.jpeg</image:loc>
      <image:title>Legacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/07d84c82-f358-4e5b-bbcd-04dab3fff857/IMG_9937.jpeg</image:loc>
      <image:title>Legacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/waiting-list-crown</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-28</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/legacy-waiting-list</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-18</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/legacy-feedback</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-09</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/recommend-a-friend</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-02</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/legacy-event-attendance</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-01</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/events-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-21</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/abundant-queen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/bee43162-529e-43d0-bf80-3a78c055d04e/IMG_3845.jpeg</image:loc>
      <image:title>Abundant Queen - Abundant Queen 2026</image:title>
      <image:caption>Is a space for women building legacy with courage, not chaos. The women inside Abundant Queen don’t just want more they’re ready to hold more: ✨ More income without more hours. ✨ More impact with cleaner boundaries. ✨ More clarity, confidence, and creative space to grow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/615c5e1c-dda9-40f3-9a1a-a341af293222/IMG_3851.jpeg</image:loc>
      <image:title>Abundant Queen - Before Abundant Queen</image:title>
      <image:caption>You are already the woman who gets things done. But you carry the weight alone. Always the one holding the glass, never feeling like there is time, or space, to truly receive. You have goals, but the strategy feels scattered. You’re selling your time, not your power. You know there was a next level… but it feels just out of reach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/5481b9d9-a185-40a0-9990-392ddb98abc8/IMG_3844.jpeg</image:loc>
      <image:title>Abundant Queen - After Abundant Queen</image:title>
      <image:caption>You lead with certainty. You make decisions faster, with expert strategy beside you. You’ve stopped doing it all  and started doing what matters. You’ve stepped into a larger container   one that holds your goals, your expansion, your leadership. And your clients, team and family feel it too. You don’t just do more. You become more. And the best part? You’re not doing it alone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/13ad1f8d-5d9f-45c4-bbc5-0f50ebd85331/IMG_5799.jpeg</image:loc>
      <image:title>Abundant Queen - The incredible queens who joined us in 2025</image:title>
      <image:caption>Are welcome to continue their Abundant Queen Journey in 2026</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1803cf28-28e5-4047-9740-0c53d9a3209a/crown+ai+comparison.png</image:loc>
      <image:title>Abundant Queen</image:title>
      <image:caption>You might be familiar with masterminds, typically structured around peer collaboration, where members openly share challenges, ideas and feedback in a group setting. The Abundant Queen Inner Circle is intentionally different:  It’s high-access, high-proximity mentorship, with direct, private support  It’s a small, curated space, not a large coaching cohort  You’ll receive 1:1 strategy sessions, private WhatsApp access and tailored support  You’ll attend intimate in-person events and retreats, designed for depth, not just discussion  You still benefit from shared energy and connection, but your growth is your own This is designed for the woman who doesn’t just want to be in the room She wants to be mentored at a deeper level, with clarity, privacy, and precision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/2568ee46-12f0-47ca-b327-377b67a74ced/IMG_3839.jpeg</image:loc>
      <image:title>Abundant Queen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/615c5e1c-dda9-40f3-9a1a-a341af293222/IMG_3851.jpeg</image:loc>
      <image:title>Abundant Queen - Natasha and Natalie</image:title>
      <image:caption>Meet Your Guides Natasha and Natalie will be your mentors and guides on this transformative journey. They have a wealth of experience and expertise to help you reach your goals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/the-abundant-queen-inner-circle-waiting-list</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-10</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/members-content-days</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/089d7126-8cda-45ce-9cbb-4f1eba7b074d/9b00e690-db84-4d1d-9090-5b175b1ec9d2.JPG</image:loc>
      <image:title>Content Creation Days (members only) - High Impact Content Creation</image:title>
      <image:caption>That will make your salon stand out in a crowded online space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/4fcea111-e55e-499a-9597-c71775245d2c/IMG_8701.jpeg</image:loc>
      <image:title>Content Creation Days (members only) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/the-crown-waiting-list</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-28</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/recommend-a-friend-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-28</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/jewel-launch-system</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/b16d5bdd-e745-4a44-b739-a7c3298e7333/jewel+system.png</image:loc>
      <image:title>JEWEL Launch System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1698672754129-A39218RS9RC4661SR4SK/IMG_5110.jpeg</image:loc>
      <image:title>JEWEL Launch System - Take the launch of our salon curl cutting services</image:title>
      <image:caption>We launched exciting, brand new niche services and products using our JEWEL launch strategy and attracted over 120 new clients for niche, high ticket services in less than 12 weeks! Now with a waiting list, sold out events and incredibly high repeat bookings! We want to help you achieve the same success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/96b96187-d837-4d71-8389-e6894b11f2eb/IMG_5116.jpeg</image:loc>
      <image:title>JEWEL Launch System - Natasha</image:title>
      <image:caption>I absolutely love being in “launch mode!” from the planning and execution to the end results… every stage just really excites me! Over the last couple of years we have really refined our launch strategy in our salon business and I am very proud to be able to share our JEWEL in the Crown with other UK salon onwers. We have not only seen success in our own salon business, but in the businesses of our CROWN members, salon owners just like you, who wanted to have constant and predictable salon growth. The strategies, resources and support I will give doubt provide you with clarity and confidence when it comes to launching you next exciting launch! Whether its a new service, a new product, a new team member or memberships…this launch strategy can work for you! Cant wait to meet you and guide you to launching success! x x</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/the-business-money-coach-questionnaire</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-20</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/scale-questions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-12</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/30-day-challenge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/a0c3d4fe-8d63-47f3-b2f4-8a01f20f5980/IMG_2009.jpeg</image:loc>
      <image:title>30 days challenge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325652826-QQTNROWSB6L074Y0JOUW/IMG_1996.jpg</image:loc>
      <image:title>30 days challenge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325669023-D3H5JX1LASUPJXLTVP4K/IMG_1995.jpg</image:loc>
      <image:title>30 days challenge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/388a3bd5-52f8-4b0e-99b6-222a1afe4ebd/Natasha+and+Natalie+.jpg</image:loc>
      <image:title>30 days challenge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325682256-1HQNWMDMPI066DZMH8T9/IMG_1999.jpg</image:loc>
      <image:title>30 days challenge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325652826-QQTNROWSB6L074Y0JOUW/IMG_1996.jpg</image:loc>
      <image:title>30 days challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325660199-28VPR1O1D2TOW7R5PWUH/IMG_2002.jpg</image:loc>
      <image:title>30 days challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325682256-1HQNWMDMPI066DZMH8T9/IMG_1999.jpg</image:loc>
      <image:title>30 days challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325669023-D3H5JX1LASUPJXLTVP4K/IMG_1995.jpg</image:loc>
      <image:title>30 days challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325691015-X74RLAE3821EWUZ41F6Q/IMG_2001.jpg</image:loc>
      <image:title>30 days challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325699981-ONOAGIUTTY6K3WIQ1JIW/IMG_1991.jpg</image:loc>
      <image:title>30 days challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325713826-IPN1HP04FXEPVEYB1J5Y/IMG_1997.jpg</image:loc>
      <image:title>30 days challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325719347-CJCCV2EA144PQV6DU8LU/IMG_1992.jpg</image:loc>
      <image:title>30 days challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1724325724096-NMGNRWK3LN4X9Y6UUC61/IMG_1994.jpg</image:loc>
      <image:title>30 days challenge</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/the-abundant-queen-inner-circle-feedback</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-09</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/vip-day</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/d7b363c1-70df-4bd9-a079-a8d7fa9753b3/IMG_3836.jpeg</image:loc>
      <image:title>VIP Day - GETTING SH*T Done</image:title>
      <image:caption>Our VIP Days are designed for salon owners who are serious about growth. In just one dedicated day, we’ll roll up our sleeves and help you tackle those big tasks that keep holding you back. From creating automated lead generation systems to building out high-conversion sales funnels, we’ll get it all done—fast and effectively.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/2d22c06a-ed54-4f7e-afcd-3067d8b5d95c/IMG_3847.jpeg</image:loc>
      <image:title>VIP Day - Natasha and Natalie</image:title>
      <image:caption>Meet Your Guides Natasha and Natalie will be your mentors and guides during your VIP day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/435ec1ff-8e09-48bb-aa5a-09b5f3986581/IMG_3838.jpeg</image:loc>
      <image:title>VIP Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/work-with-heir</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1748036458328-S6UQNW9OX4N5F70MDD0M/IMG_3853.jpeg</image:loc>
      <image:title>Work With Us - Standout</image:title>
      <image:caption>Messaging that Connects. Content that Converts. You’ve got the skills. You’ve got the vision. Now it’s time to make sure your message matches your magic. STANDOUT is our flagship messaging program built for salon owners ready to lead with words that magnetise clients, media, and opportunities. In this course, you’ll: Master emotional intelligence for salon growth Craft high-converting messaging that sounds like you (or better!) Position your salon as the only one they want, not just the one they can afford If you're tired of content that flops or messaging that misses? This is the one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/5d220d09-43ff-4922-89a3-68d867e2fa29/1.png</image:loc>
      <image:title>Work With Us - CROWN ai</image:title>
      <image:caption>Salon-Specific AI Strategist That Grows With You CROWN ai isn’t a chat bot. It’s your salon’s growth partner. Inside, you’ll unlock: Your full salon strategy, planned in seconds Emotionally intelligent copy, launch campaigns, email sequences &amp; ads Instant clarity on decisions, offers, and client attraction It’s like having your best strategist, copywriter, and operations lead, always on, never burned out.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1720776440299-1Q4IWNKGQ5Z6A0CC4SM2/1.png</image:loc>
      <image:title>Work With Us - Scale Program</image:title>
      <image:caption>Welcome to your SCALE era! This self-paced program is designed for salon owners ready to break through limits and achieve consistent, predictable growth. You’ll gain instant access to proven strategies that attract premium clients, build a powerhouse team, and position your salon as a flagship business. With ready-to-use templates and step-by-step guides, SCALE gives you everything you need to grow your salon on your terms. No Zoom calls, no ongoing meetings, just high-impact strategies and systems you can implement at your own pace.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1706187493609-3WV39IC3G48NLIKTNCKL/biba+award.png</image:loc>
      <image:title>Work With Us - 1.2.1 Strategy Sessions</image:title>
      <image:caption>Salon Growth Strategy and Support, just for You! Stuck on a challenge or need help getting to your next level? Our 1-2-1 Strategy Call gives you dedicated time with one of our expert strategists to tackle your salon's biggest hurdles. Get tailored advice, actionable steps, and expert guidance to move forward with clarity and confidence. Whether it’s refining your marketing, launching a new service, or overcoming operational obstacles, we’re here to support your growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/fd333320-e111-473b-bcf0-9ce306774746/doors.+are.+Open.png</image:loc>
      <image:title>Work With Us - The CROWN Membership</image:title>
      <image:caption>Strategy. Systems. Support. In One Place. This is for the salon owner who wants consistent, compound growth with proximity and premium support. Includes: Access to all HEIR programs: STANDOUT, SCALE, and CROWN ai Live support calls and implementation. Community of 40+ high-performing salon owners Ongoing strategy, accountability, and real momentum</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/0c129572-365a-470e-8a63-929cee075f41/14cc1436-aecb-48a7-a253-57720d486fe9.JPG</image:loc>
      <image:title>Work With Us - Abundant Queen</image:title>
      <image:caption>Our Highest-Touch, Highest-Impact Experience 12-month inner circle for elite salon leaders ready to own their empire. Includes: Everything in CROWN Membership, Standout, Scale AND CROWN ai Monthly 1:1 strategy sessions Quarterly in-person events WhatsApp and voice note access VIP Day Private retreat access By invitation only. This isn’t just business growth. This is personal elevation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/aadcbb6f-7913-4989-be42-d9d3b564968f/IMG_3836.jpeg</image:loc>
      <image:title>Work With Us - VIP Days</image:title>
      <image:caption>For those who know what they need to do but have spent too long procrastinating, this is for you. A VIP Day is dedicated time to physically DO the work you need to grow your salon business. Think: creating ad campaigns, audience growth, launching new services, automation… the lot! Get Sh*t Done and Watch Your Salon Business Thrive! Our VIP Days are designed for salon owners who are serious about growth. In just one dedicated day, we’ll roll up our sleeves and help you tackle those big tasks that have been holding you back. From automating your lead generation to building out high-conversion sales funnels, we’ll get it all done—fast and effectively. Walk away with systems that work on autopilot and a plan to skyrocket your salon’s success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/ecb8d02d-5de8-457c-811f-02d4159cc883/Visual+Chart+Page+Iteration+3.png</image:loc>
      <image:title>Work With Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/standout</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/079df013-86cd-43d9-a7ec-23f8a91bb4da/IMG_3853.jpeg</image:loc>
      <image:title>STANDOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/857876c8-1d09-4acb-b638-07503f2bac97/IMG_3835.jpeg</image:loc>
      <image:title>STANDOUT - STANDOUT is for</image:title>
      <image:caption>the salon professional who are ✔ Working every hour, but still not seeing premium growth. ✔ Sitting on incredible results, but struggling to get recognised for them. ✔ Tired of filming, posting, and showing up… with nothing to show for it. ✔ Ready to raise standards, not prices. ✔ Done blending in. ✔ Craving authority, confidence, and next-level clients who actually get it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/772f4b89-a166-4360-9b55-7328b5804f51/IMG_3851.jpeg</image:loc>
      <image:title>STANDOUT - This Method Works</image:title>
      <image:caption>Because It’s Built on One Truth: Visibility gets you seen. Positioning gets you booked.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/e7f6fdbd-6817-46c8-ab9d-8059a9c351a6/IMG_3845.jpeg</image:loc>
      <image:title>STANDOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/5481b9d9-a185-40a0-9990-392ddb98abc8/IMG_3844.jpeg</image:loc>
      <image:title>STANDOUT - Your Investment</image:title>
      <image:caption>Just £199 One client pays for this. One positioning shift changes everything. One decision puts you in demand for the rest of the year and beyond Because you don’t need to shout louder. You need to position smarter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1747834854305-14Z1NBFUKRLOYPIEKCGF/standout++%286%29.png</image:loc>
      <image:title>STANDOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1747835176953-JURGEXV2I33EOU5KM8N6/standout++%287%29.png</image:loc>
      <image:title>STANDOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1747835235173-7CNU73YZ871L1IZ6RAL8/standout++%288%29.png</image:loc>
      <image:title>STANDOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1747835281744-YJL8RCGXZMROG9V2Z0AO/standout++%289%29.png</image:loc>
      <image:title>STANDOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1747835371335-SDE79QWWVA1JD5FL4DVT/standout++%2810%29.png</image:loc>
      <image:title>STANDOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1747835422269-932XUF46O92F9XF76DG8/standout++%2811%29.png</image:loc>
      <image:title>STANDOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1747835481211-4M2CWX0LUYKYZMM8KFJE/standout++%2812%29.png</image:loc>
      <image:title>STANDOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1747835528584-ZU7U6R5657FPFBG3KU9Z/standout++%2813%29.png</image:loc>
      <image:title>STANDOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/7a27712e-0465-4d50-8150-a841042fb135/standout++%282%29.jpg</image:loc>
      <image:title>STANDOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/standout-youre-in</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/340be039-f76d-4b53-8c80-f7e482308b26/standout+schedule.png</image:loc>
      <image:title>STANDOUT You're IN! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/6f1bd8a5-b405-413a-88cb-342f933ede81/standout+logo+.png</image:loc>
      <image:title>STANDOUT You're IN! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737660955126-8OZH93JU2AW55P500JD5/standout+%282%29.png</image:loc>
      <image:title>STANDOUT You're IN!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737661044354-7R6VE298LP8YZPQ377VA/IMG_9809.jpeg</image:loc>
      <image:title>STANDOUT You're IN!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737660967077-21Y8EOG8M47HH5B65A4H/standout+%283%29.png</image:loc>
      <image:title>STANDOUT You're IN!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737661127307-55ICSZC4RV9TQL7LGC4B/ac2844fc-be5e-45f3-bb01-f71926388f24.jpeg</image:loc>
      <image:title>STANDOUT You're IN!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737661151350-VKJKC0DJMZBZGQOPWHEN/standout+%285%29.png</image:loc>
      <image:title>STANDOUT You're IN!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737661192051-7JH3IVI4VZTE1G8EG0B4/IMG_5133.jpeg</image:loc>
      <image:title>STANDOUT You're IN!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/crown-ai</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/8ce2fab7-b6c7-48bc-886a-af3b9837f858/Crown+AI+Nat+and+Tash.png</image:loc>
      <image:title>CROWN AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/a99a4493-4471-49f5-aa97-a72e25788911/blue+background+.png</image:loc>
      <image:title>CROWN AI - Real growth. Real fast.</image:title>
      <image:caption>✔ 6-figure salons using CROWNai to launch Premium offers ✔ 5x ad ROI in week one (with no discounting) ✔ Websites that convert like your best stylist does on the floor Recognised by the British Hairdressing Business Awards for Innovation, Crown AI is built for visionary salon owners ready to scale without sacrificing their sanity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/d3320d9b-901e-42d0-8cc8-420e90c92d1d/Crown+AI+Nat+and+Tash+2+.png</image:loc>
      <image:title>CROWN AI - What Crown AI Powers Inside Your Salon</image:title>
      <image:caption>Lead your salon like a visionary. Crown AI brings the full Salon Growth Systems to life through one intelligent Salon Specific system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/a99a4493-4471-49f5-aa97-a72e25788911/blue+background+.png</image:loc>
      <image:title>CROWN AI - This isn’t just AI that creates content.</image:title>
      <image:caption>It’s a Salon Specific AI that runs your growth Grounded in the strategy that hundreds of salon owners and industry pros have trusted inside The Crown Method.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/bf8f816a-35ce-4eed-9a00-a50a2754dc9c/BHBA_Finalists_20258.jpg</image:loc>
      <image:title>CROWN AI - Shortlisted for Innovation of the Year</image:title>
      <image:caption>at the British Hairdressing Business Awards 2025. To celebrate, we’re opening a 30-day free trial Join the industry’s most celebrated AI tool and start seeing results before your competitors find out about her!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/d8bf1677-03ff-4251-b5ad-dcb8e5967dad/crown+ai+comparison.png</image:loc>
      <image:title>CROWN AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/a99a4493-4471-49f5-aa97-a72e25788911/blue+background+.png</image:loc>
      <image:title>CROWN AI - Crown AI Access (within Chat GPT)</image:title>
      <image:caption>Instant access to your own emotionally intelligent strategist trained to think, write, and build like a premium salon owner. → She doesn’t just generate content. → She architects strategy, on demand. No prompts. No overthinking. Just results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/a99a4493-4471-49f5-aa97-a72e25788911/blue+background+.png</image:loc>
      <image:title>CROWN AI - The CROWN Prompt Vault</image:title>
      <image:caption>Salon-specific, psychology-backed prompts that generate: → Strategic social captions that sell services (not just engage). → Email funnels that increase rebooking + retail revenue. → Landing pages that position you as the premium, obvious choice. → Recruitment campaigns that attract aligned talent. → Award entries that win (because they hit every judging criteria with clarity and power).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/a99a4493-4471-49f5-aa97-a72e25788911/blue+background+.png</image:loc>
      <image:title>CROWN AI - Monthly Live Workshops + Replay Vault</image:title>
      <image:caption>Live strategy and execution sessions that show you exactly how to turn content into cash, whether you're launching a new offer, raising prices, or re branding your business. → You don’t need more hustle. You need a smarter system. Crown AI gives you both.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/a99a4493-4471-49f5-aa97-a72e25788911/blue+background+.png</image:loc>
      <image:title>CROWN AI - Full Brand Personalisation + Tone Calibration</image:title>
      <image:caption>Your Crown AI doesn’t sound like everyone else in the industry, she sounds like you. Once your brand sheet is complete, she writes, thinks, and sells in your voice. → No more robotic content. → No more sounding like Chat GPT dressed in pink. This is messaging that sells because it feels like you, only sharper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/a99a4493-4471-49f5-aa97-a72e25788911/blue+background+.png</image:loc>
      <image:title>CROWN AI - Strategic Salon Systems Built In</image:title>
      <image:caption>She’s trained to think like a Salon Growth Strategist—not a social media manager. → Maps 90-day growth strategies around your income goals → Builds systems that replace you in the sales process → Spots gaps in your marketing, leadership, and team scalability → Delivers exactly what’s needed, whether it’s a blog, an ad, or a brand elevation plan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/d3320d9b-901e-42d0-8cc8-420e90c92d1d/Crown+AI+Nat+and+Tash+2+.png</image:loc>
      <image:title>CROWN AI - Choose Your Crown Ai Access</image:title>
      <image:caption>You don’t need another tool. You need a proven system that builds momentum, eliminates second-guessing, and turns time-draining tasks into cash-driving moves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/2fee4f9e-3dc4-45e1-ac2e-5541ed40844a/Crown+ai+whats+included.png</image:loc>
      <image:title>CROWN AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/63abe8e2-0b85-43a9-9927-926cf6f3e347/Crown+AI+Nat+and+Tash+2.png</image:loc>
      <image:title>CROWN AI - The Smartest Salons?</image:title>
      <image:caption>Have Already Decided!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1745409479846-3APSWRW9ZCGPJLNYXX8Z/IMG_5971.jpeg</image:loc>
      <image:title>CROWN AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1745409488806-TYSJRV71ZF9FXRLOFQBE/IMG_5967.jpeg</image:loc>
      <image:title>CROWN AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1745409517943-GFOCW7U2XH18N8IAXR5P/IMG_5965.jpeg</image:loc>
      <image:title>CROWN AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1745409533479-6X6MC2GBSI001HWZBN3N/IMG_5969.jpeg</image:loc>
      <image:title>CROWN AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1745409544155-VSCAPWBWJ9QXUQ1BJZM4/IMG_5968.jpeg</image:loc>
      <image:title>CROWN AI</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/crown-ai-waitlist</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-23</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/scale</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/d699d09d-e375-486e-9827-17ffc1c03e6d/IMG_3843.jpeg</image:loc>
      <image:title>SCALE - What You Get Inside SCALE</image:title>
      <image:caption>This isn’t another course full of fluff. It’s the exact strategy stack we’ve used to help salon owners hit record-breaking months, even during the toughest trading periods in years. ✅ The 4 Signature SCALE Strategies: 1. Consistent Client Attraction  Powered by Paid Ads Learn how to run high-converting ads (without blowing the budget) that keep your books filled with premium, price-resilient clients. 2. Amplified Visibility  Powered by Local Events &amp; Strategic Presence Build real buzz in your community through proven event strategies and offline authority, not just social media likes. 3. Premier Positioning  Powered by PR Get featured in press, radio, and platforms that matter. Position your salon as the expert choice in your area. 4. Excellence Recognition  Powered by Award Wins Learn how to enter—and win—industry awards that boost credibility, demand, and trust instantly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/6ddb3c10-e015-417b-956b-493b5a7c917f/IMG_3837.jpeg</image:loc>
      <image:title>SCALE - What Happens When You Use SCALE?</image:title>
      <image:caption>No guessing. No overwhelm. Just real strategy that leads to real wins.  Sally entered her first industry award—and won ‘Best Salon’  Kerry had her highest ever week: £10.5K net, 23% profit  Laura got featured in the press + invited to speak on local radio  Our own salon is on track to double its turnover Every one of these results came from applying 1 or more of the 4 SCALE strategies. ✅ Paid Ads That Attract Premium Clients ✅ Local Event Visibility That Converts ✅ PR That Positions You as the Only Choice ✅ Award Wins That Build Demand and Credibility These aren’t random wins. They’re repeatable. They’re already working, for salons just like yours. And now, they’re ready for you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737728260650-IVG950WBCDEMCL8B4ED9/a18e3103-0dc2-46b8-9e01-7d22cc387d21.jpeg</image:loc>
      <image:title>SCALE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737728278833-7Q6ELAN2NJ08MVEVT1GO/92f9ef74-b1d2-4f15-bf57-4b2487d2395a.jpeg</image:loc>
      <image:title>SCALE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737728329235-S113IUHGCRFGQI8REC9X/05910726-f5e8-46f9-afce-bf14322e5295.jpeg</image:loc>
      <image:title>SCALE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737728350991-MHZ7PM8V07KP36AHIA1Z/2deeb0a8-7294-43a5-b390-88d809b48aa0.jpeg</image:loc>
      <image:title>SCALE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737728382347-I0GIBA4K2ICWWTBCCE81/0d2fe66a-4b7a-49ef-9881-f78030d9a240.jpeg</image:loc>
      <image:title>SCALE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737033785163-EC0B3RTBJNESKX4GA7JX/IMG_4464.jpg</image:loc>
      <image:title>SCALE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737033708008-2MZ39NXUBPSS9HJQ30IK/IMG_4472.jpg</image:loc>
      <image:title>SCALE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737032350765-0A03443WK2L6E2XQ5FTY/IMG_4469.jpg</image:loc>
      <image:title>SCALE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031386991-LJIWCUPKZO77TN3GTX88/IMG_1236.jpg</image:loc>
      <image:title>SCALE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/1737031219710-BD9ZJIWHTTHH0JXKQAVI/IMG_1320.jpg</image:loc>
      <image:title>SCALE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/2d22c06a-ed54-4f7e-afcd-3067d8b5d95c/IMG_3847.jpeg</image:loc>
      <image:title>SCALE - Why Now?</image:title>
      <image:caption>The truth? Timing matters. We don’t keep SCALE open at this price all year. We release it strategically, to support growth during tough market cycles, like right now. And once your competitors start using these 4 SCALE strategies, that local edge? Gone.  The salon that wins the award gets the buzz.  The one running events becomes the community favourite.  The one who shows up as the expert? Books out first. This is your moment. Access SCALE now before your competitor does—and they become the salon clients talk about instead of yours.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/the-standout-scale-bundle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/ea60ffb6-25bc-4647-8ec3-c4a64ffc66ad/Crown+AI+Nat+and+Tash+.png</image:loc>
      <image:title>The Standout &amp; Scale Bundle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/feedback-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.heir-education.com/yes-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/338da75f-0879-4c74-a634-aefab8458c40/5.png</image:loc>
      <image:title>Yes! Strategy - THE INDUSTRY IS CHANGING.</image:title>
      <image:caption>Are you adapting or falling behind? You’ve built the business. You’ve developed the team. You’ve raised your prices and refined your brand. But sales still feel inconsistent. Feedback still feels personal. Hiring is still hit-and-miss. And sometimes, even you second guess yourself. This isn’t because you’re doing something wrong. It’s because you’re still leading without the one thing that changes everything: Decision psychology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/053f12c6-0380-4acd-8198-f9d9a60f3a38/3.png</image:loc>
      <image:title>Yes! Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/aa627b76-9fba-43be-b648-60e1d48b9113/4.png</image:loc>
      <image:title>Yes! Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/5b109561-91b3-460b-9f5d-38435fa9cac5/2.png</image:loc>
      <image:title>Yes! Strategy - PROVEN. POWERFUL. NEVER TAUGHT OUTSIDE UNTIL NOW.</image:title>
      <image:caption>We’ve used this in our own award-winning high street salon and coaching business. It’s part of our team induction process. We’ve taught it exclusively to Inner Circle salon owners. The results?  More consistent re-booking  Retail that moves without discounts  Confident, empowered team performance  Clarity for leaders who are tired of second-guessing Now, for the first time, we’re opening the doors. One live delivery. Two evenings. Full access. And a performance strategy your salon will never un-see.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/39e69268-e681-41ca-8847-8b5d00b08149/5.png</image:loc>
      <image:title>Yes! Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/become-the-salon-that-ai-recommends</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/0f18e578-dddc-459a-85ac-d3984aa8e904/P1130877copy.jpg</image:loc>
      <image:title>Name Dropped by ai - you’ll discover:</image:title>
      <image:caption>how to make your salon instantly easier for AI to recommend your business  the simple signals that help AI trust your expertise  the common visibility mistakes that block AI from recommending your salon  a simple method to train ChatGPT to describe your salon accurately</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/30fe92c8-7804-4a83-a5d1-09e028c81309/IMG_7750.jpeg</image:loc>
      <image:title>Name Dropped by ai - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/ce69c9f0-8b81-4c49-8e78-8d05da1cfe28/IMG_3847.jpeg</image:loc>
      <image:title>Name Dropped by ai - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/decisions-that-double</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/f70c2de7-524d-433e-aa92-8e39b262de86/decisions+that+double+2+%283%29.png</image:loc>
      <image:title>Decisions That Double - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/37d3b1b3-2cec-45d8-b7c7-5dd47ea71438/decisions+that+double+2+%284%29.png</image:loc>
      <image:title>Decisions That Double - Meet the Women Behind the Room</image:title>
      <image:caption>Natasha &amp; Natalie Founders. Operators. Industry Trailblazers. We’re the twin sisters behind multiple six-figure and multi six-figure businesses built from the ground up and led from a place of clarity, courage and conviction. We don’t just teach growth. We live it, daily. We run one of the North West’s most recognised flagship salons. We’ve built HEIR Education from scratch into a nationally recognised consulting brand that has doubled revenue year on year. And we’ve stepped out of service-provider roles to lead both businesses as true visionaries. with teams, systems, and structure that allows growth without burnout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/7bca6ccc-8eb4-4d2c-bee0-e7409856da74/decisions+that+double+2+%286%29.png</image:loc>
      <image:title>Decisions That Double - It is a high-calibre decision-making Room.</image:title>
      <image:caption>This isn’t theory. This isn’t motivation. This is real business acumen. Sharpened over 16 years. Delivered straight to you. We’ve sat in the mess. We’ve made the hard calls. We’ve made money from ideas others ignored. And we’ve turned burnout into business models that now run without us. This is the strategy you can’t Google. And this room is the only place you’ll get it, face to face.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/05752f67-eaca-4291-9602-561deebde452/decisions+that+double+2+%287%29.png</image:loc>
      <image:title>Decisions That Double - What Happens Inside This Room?</image:title>
      <image:caption>You don’t leave with a notebook full of “maybe.” You leave with decisions made and a plan that doubles. By the end of this day, you will have: Structural clarity for your business A 90-day implementation plan Your 12-month growth direction defined Full-body clarity on what to do next and how Confidence to lead boldly, not just reactively</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/27d7c077-f205-49c2-877b-7c072f8353a8/decisions+that+double+2+%283%29.png</image:loc>
      <image:title>Decisions That Double - What Happens If You Don’t Decide?</image:title>
      <image:caption>Nothing breaks. Nothing burns. But the business that could be? It stays one more year in the waiting room. ⏳ The team still doesn’t have the leader they need ⏳ The offers still float in half-clarity ⏳ The growth you know is possible still waits on the other side of “maybe next quarter” This room isn’t a luxury. It’s the line in the sand. Because clarity doesn’t come from overthinking. It comes from deciding. And if you’re still holding your breath, still circling the same questions, still waiting for a sign? This is it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heir-education.com/demand-creation-room</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/615c5e1c-dda9-40f3-9a1a-a341af293222/IMG_3851.jpeg</image:loc>
      <image:title>Demand Creation Room - create your own demand</image:title>
      <image:caption>*Not another marketing workshop. The strategic room where your salon becomes the one clients chase.* A private one-day intensive for salon owners with employed teams who want consistent, premium, ready-to-book clients without relying on daily posting, discounts or chasing trends. This room is for the salon owner who is ready to build a brand that clients talk about, recommend, and choose before they’ve even checked availability. Only 10 seats. Founding rate: £497 (will not be offered again).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633bdaf6cb5a686b9a7ec86e/615c5e1c-dda9-40f3-9a1a-a341af293222/IMG_3851.jpeg</image:loc>
      <image:title>Demand Creation Room - what you’ll leave with</image:title>
      <image:caption>A clear, profitable niche that positions your salon as the specialist Messaging that cuts through and makes clients choose you first A premium demand engine that works even when you’re offline A reputation plan that gets people talking about you A 30-day Demand Creation Plan tailored to your salon Complete clarity on how to become the most in-demand salon in your area A premium identity shift in how you see and lead your brand Your salon becomes the one people remember, talk about and trust.</image:caption>
    </image:image>
  </url>
</urlset>

