DECISIONS THAT DOUBLE

A high-calibre, in-person strategy day for salon and clinic owners ready to scale with precision.

You’ve already built something.

Clients are coming in.
The team is moving.
The business is generating revenue.

From the outside, it works.
But you know how much sharper, more profitable and more aligned it could be.

You know, at this level, growth doesn’t come from doing more.

It comes from making the right decisions.

The ones you’ve been circling.
The ones that shift everything when they’re made.

This room is where those decisions get made.

What happens when the right decisions get made?

Since attending Decisions That Double…

→ Revenue increased from £23,000 to £40,570 per month
→ £8,500 generated in one afternoon with a 100% conversion rate
→ White space filled and new income streams created
→ Memberships introduced with upfront client commitment
→ Higher-value services driving stronger, more consistent revenue

“This has been the biggest and most powerful shift I’ve experienced in my business in over 30 years.”

Sue Ilic | Skin Clinic Owner

And this didn’t come from doing more.
It came from making the right decisions, at the right time.

This room is for you if:

You run a salon, clinic or beauty business
You have a team, or you’re building one
You’re already generating strong revenue, and you can see exactly where it could go next

You’re ready to:

✔ Refine your pricing and positioning
✔ Increase utilisation and profit per hour
✔ Make confident, strategic decisions around your team
✔ Build demand for premium services
✔ Lead your business like a Visionary Leader, not just run it day to day

Why This Works

At this level in business, growth doesn’t come from more effort.

It comes from:

• Refining what’s already working
• Removing what no longer fits
• Making clear, strategic decisions, quickly

This is what creates momentum.

What You Leave With

✔ Clear growth direction for the next 12 months
✔ A 90-day plan you can implement immediately
✔ Decisions made on services, pricing, team and structure
✔ A business model that supports higher profit and better use of your time
✔ Confidence in your next move, without second-guessing

You don’t need more ideas.

You need a room where decisions are made, properly.

If you’re ready to lead your business with clarity, structure and confidence…

This is your seat.

Real Results From Inside The Room

These are not one-off wins.
This is what happens when decisions are made properly.

These are established salon and clinic owners.

Not starting out.
Not guessing.
Already running busy, respected businesses.

They came into the room for clarity and left with decisions that changed everything.

From £23,000 → £40,570/month

After attending Decisions That Double, one salon owner restructured her service offering, introduced memberships, and focused on filling white space with higher-value treatments.

→ Introduced gel nail and lash memberships
→ Created consistent recurring revenue
→ Increased utilisation across the team
→ Launched new premium treatments
→ Generated £8,500 in one afternoon with a 100% conversion rate

“Since attending, I’ve made some of the biggest and most impactful changes in my business.
We’ve increased revenue, improved utilisation, and created real demand for higher-value services.

We’ve just had our best month ever — £40,570.

This has been the biggest shift I’ve experienced in over 30 years.”

— Sue, Prestige Beauty & Skin Clinic

Clarity, Direction & Leadership Shift

One salon owner came into the room expecting to focus on one area of her business.

What she left with was something much bigger.

“I went into the day expecting one thing and came out with something completely different, in the best possible way.

I thought I was going to work on one specific area, but instead I left with clarity on two very distinct directions that I now need to build — and I can already see how they will align everything in the business.

It also made me properly sit down and look at my numbers. I realised I’m actually 16% up on profit compared to last year, which gave me a huge amount of reassurance and confidence in the decisions I’m making.

It wasn’t just strategy. It was identity, structure, positioning and stepping into the next level of leadership.

Sometimes you think you need answers, and instead you get clarity.

It was exactly what I needed.”

Kelly — Allure Salon

From Overthinking → Clear Direction

Another salon owner came into the room knowing something needed to change, but unsure what the right move was.

She left with clarity, confidence and a clear path forward.

“It couldn’t have come at a better time.
I now feel clear, confident and excited about the decisions I’ve made.
I’ve already started implementing them in my business.”

— Sarah, Opulence Hair Salon

Clarity, Structure & Stepping Into Growth

A nail salon owner running both a salon and an academy came into the room ready to create more direction in her business.

What she found was something much deeper.

“Attending Decisions That Double was honestly a turning point for me.
It gave me the space to properly step back and work on my business instead of constantly being in it, which I think so many of us experience.

One of the biggest things I took away was clarity. I could see exactly where I’d been playing small and where I needed to make more intentional decisions to actually grow.

I went away that same day and worked through my numbers properly, which was a huge lightbulb moment. It gave me a completely different level of understanding and control over my business and what I need to hit my goals.

Since then, I’ve started implementing more structure around my offers and being far more strategic in how I show up and market both my salon and academy. Even small changes have already made a difference in how confident I feel in my decisions and how I position my business.

It also felt incredibly powerful being in a room with other driven women focused on growth. That energy alone shifted how I see what’s possible.

I would 100% recommend it.”

— Danielle, The Nail Room & Academy

“More Progress in 6 Weeks Than 2.5 Years”

“I feel like I’ve done more for my business in 6 weeks than in the last 2.5 years.”

— Donna, Avante Garde Hair & Beauty

What This Actually Means

These results didn’t come from doing more.

They came from:

✔ Making the right decisions
✔ Structuring the business properly
✔ Focusing on higher-value services
✔ Leading with clarity instead of reacting day to day

This is what happens when you step out of the busy and into a room where your business gets seen properly.

Why This Room Exists

Every business reaches a point where effort alone isn’t enough.

Where growth slows — not because the business isn’t working, but because key decisions haven’t been made yet.

The ones that:

• Refine your direction
• Strengthen your structure
• Increase your profitability
• Align your business with where you’re actually going

This room creates the space to make those decisions properly.

Only 10 Seats

This room is intentionally small.

Because the level of thinking, conversation and decision-making required doesn’t happen in busy environments.

Once the room is full, it’s closed.

Investment

Standard Seat: £350

Includes:

• Full-day in-person strategy intensive
• Decisions That Double workbook
• 12-month direction + 90-day plan
• Lunch & refreshments

VIP Experience: £550

For women who want deeper support and precision.

Includes:

• Pre-event 1:1 clarity call
• Personal decision review
• Custom decision map
• 45-minute post-event implementation call

Only 5 VIP spaces available.

If you’re ready to lead your business with clarity, structure and confidence…

this is your next move.