YES! Strategy

Live

The Salon Industry’s Most Overlooked Sales Advantage

A live, premium psychology training for salon owners ready to sell with certainty and lead with clarity.


 

You’ve built a premium salon business.

You’ve got the team.
You’ve got the standards.
You’ve created the offers.
So why does it still feel… stuck?

You’re not doing anything wrong — but you’ve never been shown this.

You’ve been told to:

“Post more.”
“Promote harder.”
“Build new offers.”
“Train your team better.”
“Explain the value.”

And you’ve done it. You’ve tried everything.

But…

  • Content goes live and doesn’t always land.

  • New Enquiries go quiet.

  • Team performance is still inconsistent.

  • Retail can still sit untouched.

  • Consultations are booked, but don’t always convert.

  • Rebooking is close, but not quite.

  • And somehow, it still feels like something’s missing.

There is a common mistake that we see over and over again
You’re just speaking one sales language…
To very different buyers.

And it’s why Yes! Strategy changes everything.

Yes! Strategy is a breakthrough salon sales psychology method, built to decode how clients really make buying decisions.

It’s not another “funnel,” “caption framework” or “team sales script”

It’s a lens.
A shift.
A level of awareness that transforms every interaction you have with a client or team member.

It’s not how to sell.
It’s how people decide to buy.

When you understand what kind of YES! your client needs…

Everything becomes easier.

Suddenly, you can see:

✔️ Why one team member converts upgrades like clockwork and another never hits target
✔️ Why one client rebooks with no effort and another reads everything and still ghost
✔️ Why your best offer hasn’t hit the numbers it deserves
✔️ Why your salon feels successful but isn’t reaching the next level

It’s not the offer.
It’s the strategy behind the YES!

Tried, tested and Refined over years.

Now revealed for the first time.

We’ve used this inside our own award winning high street salon business.


We’ve taught it inside our high-proximity Inner Circle for UK Salon Owners.


We’ve watched team leaders shift from second-guessing to sharp, emotionally intelligent decision-making.

And we’ve watched team members thrive once that clarity is passed down through the right language and strategy.

just by learning how to sell emotionally intelligently.

And now

you get access to it.
Live. Unfiltered. Actionable. Game-changing.

Why now?

Because the industry is noisier.
Clients are more selective.
Your time is more valuable.
And every yes! matters.

You can’t afford to keep guessing why things aren’t converting.

You need a strategy that works with human behaviour, not against it.

What makes Yes! Strategy different?

  • It’s not a training on “how to sell.”

  • It’s a breakdown of how humans buy and how to meet them there.

  • It helps you lead with emotional intelligence, not pressure.

  • It gives your team a strategy that works, not just a target to hit.

  • It gives YOU the clarity to stop second-guessing and start leading.

This is what true sales leadership looks like.

The Live Training Experience

January 5th & 6th 2026
6:00–8:00PM GMT (both evenings)
Online via Zoom (Replay included)
Optional Upgrade: Team Access Bundle
This pre-recorded team training suite includes 5 short, focused videos (designed for in-salon team sessions or self-led learning) for accessible on demand training suited to your entire team.

Who is the Yes! Strategy Live Training For?

This live workshop is specifically for salon owners, managers and education leaders.
The type of salon decision-maker who wants to:

✅ Sell more confidently, without scripts
✅ Understand their team’s natural sales style
✅ Shift performance culture in a way that sticks
✅ Finally feel in control of results — not just reacting to them

It’s not for passive listening.
It’s for leaders who are ready to implement, teach, and grow.

Need your team to learn it too?

You’ll have the option to add the Team Access Bundle at checkout

a pre-recorded, short-form training suite designed to help your stylists and front-of-house team adopt the Yes! Strategy language in a way that’s clear, practical and fast.

You lead the shift.

They deliver the results.

When you know your Yes! Strategy:

🧠 You stop overthinking and start leading
💬 Consultations land and lead to rebookings
📈 Your team knows how to speak to more than one type of client
🛍️ Retail and upgrades feel natural — not awkward
📝 Content connects and converts
💥 You finally get the results you know your business is capable of

This isn’t hype.
It’s human behaviour.
And it’s the most overlooked strategy in salon selling today.

Ready to learn the Yes! Strategy?

To lead with clarity.
To sell with certainty.
To finally make your growth match your standards?

Join us live in January.
The only planned delivery of this method in 2026.

🎟️ £197 – Full Live Access + Replays
🛠️ + £97 Team Access Bundle (optional upgrade)

[ I’m In — Save My Space Now ]
[ Add the Team Bundle at Checkout ]


FAQs

Q: Is this training just for owners, or can my whole team attend?
A: The live training is designed for salon owners, managers and educators — those who lead, make decisions and drive growth. You’re welcome to have key leaders attend with you, but the content is structured around leadership-level selling and psychology.

If you want your whole team to learn the Yes! Strategy™ in a more accessible, salon-floor format — you can add the Team Access Bundle at checkout. It includes 5 short, pre-recorded videos you can use anytime in-salon, plus a printable cheatsheet for daily use.

Q: Can I just buy the team training without attending the live?
A: The Team Access Bundle is available only as an add-on to the live training. The method is designed to be led and we believe the best results happen when the salon owner or manager understands it fully first.

Q: Will there be a replay if I can’t attend live?
A: Yes. Everyone who registers will get full replay access for both sessions. You won’t miss anything, and you can revisit the method as often as needed.

Q: Is this only for UK salons?
A: No — the Yes! Strategy applies globally. The psychology of selling is universal, and the training is fully online with timezone-friendly replays.

Q: Is this suitable for coaches or educators too?
A: Absolutely. If you support salon teams or teach client communication, this will be one of the most valuable frameworks you can add to your toolkit.