YES! Strategy
Live
The Salon Industry’s Most Overlooked Sales Advantage
January 5th & 6th, 2026 | 6:00–8:00 PM GMT | Online via Zoom
Not another sales training.
This is a leadership method that rewires how you train, sell, hire, resolve conflict, and scale,
because real results come from understanding how people actually say yes.
THE INDUSTRY IS CHANGING.
Are you adapting or falling behind?
You’ve built the business.
You’ve developed the team.
You’ve raised your prices and refined your brand.
But sales still feel inconsistent.
Feedback still feels personal.
Hiring is still hit-and-miss.
And sometimes, even you second guess yourself.
This isn’t because you’re doing something wrong.
It’s because you’re still leading without the one thing that changes everything:
Decision psychology.
This isn’t just about sales.
This is about how humans make decisions
and how most salon owners and educators are still missing it.
Sales, upgrades, recruitment, complaints, team meetings, award submissions, even your own confidence
it's all shaped by decision psychology.
And right now, you’re leading with just one lens.
That’s the problem.
This is the shift.
ENTER: THE YES! STRATEGY™
A breakthrough method that rewires how you lead, train and sell by finally understanding how real people decide to say yes.
Forget scripts.
Forget pressure.
Forget trying to “sell more.”
This is the missing piece.
And once you learn it, you’ll never lead the same way again.
WHY YOUR SALES AREN’T CONSISTENT
(but should be)
You’re not missing effort.
You’re missing alignment.
Your clients and your team are not one-dimensional.
Yet most salons still communicate as if they are.
YES! Strategy™ is more than a framework
it’s a complete lens for how you communicate, sell, train and lead.
You’ll learn the 4 decision styles you’re already working with every day — but likely not leading effectively:
The Instant YES™ – fast, direct, action-ready
The Measured YES™ – cautious, detailed, logical
The Secure YES™ – emotionally-led, trust-focused
The Inspired YES™ – intuitive, energy-aligned, “it just feels right”
Once you understand how these types think, move, resist and buy,
you unlock the language, structure, and emotional intelligence to lead them with ease.
This is why:
Hiring gets easier
Re-booking feels natural
Feedback stops triggering reactions
Offers sell without second-guessing
You stop bending your leadership style for every person in the room
YES! Strategy™ changes that for good.
✅ Know exactly how your clients make decisions
✅ Sell with strategy, not scripts
✅ Understand what’s really blocking team performance
✅ Communicate in a way people actually receive
✅ Resolve resistance, conflict and coaching fatigue faster
✅ Build trust earlier: in interviews, re-bookings, and reviews
✅ Lead your business with clarity instead of confusion
This is not a script.
This is not a communication model.
This is a category-shifting leadership lens that lets you finally understand how people think, buy, trust, and respond.
Once you see it, you won’t un-see it.
And once you lead from it, results get consistent, fast.
PROVEN. POWERFUL. NEVER TAUGHT OUTSIDE UNTIL NOW.
We’ve used this in our own award-winning high street salon and coaching business.
It’s part of our team induction process.
We’ve taught it exclusively to Inner Circle salon owners.
The results?
💥 More consistent re-booking
💥 Retail that moves without discounts
💥 Confident, empowered team performance
💥 Clarity for leaders who are tired of second-guessing
Now, for the first time, we’re opening the doors.
One live delivery.
Two evenings.
Full access.
And a performance strategy your salon will never un-see.
THIS IS FOR SALON LEADERS WHO ARE DONE GUESSING.
✅ Salon owners, managers and educators
✅ Who want a clear, repeatable, intelligent sales strategy
✅ Who are ready to stop over-explaining and start converting
✅ Who want a team that delivers, because they get it
This is not a passive session.
This is a live activation for leaders who are ready to take control of results.Need your team to learn it too?
THE LIVE EXPERIENCE
YES! Strategy™ LIVE
🗓️ Monday 5th & Tuesday 6th January 2026
🕕 6:00–8:00 PM GMT (both evenings)
📍 Online via Zoom
📹 Replay access included
BONUS UPGRADE: TEAM ACCESS BUNDLE
After the live event, you’ll unlock the option to add our pre-recorded Team Bundle
5 short, high-impact training videos + printable cheat sheet for in-salon use.
You lead the shift.
They deliver the results.
Team Bundle Available Post-Purchase. Only for attendees.
WHAT’S INCLUDED?
✔ Full access to YES! Strategy™ LIVE (2 evenings)
✔ Replays to watch or revisit at any time
✔ Full breakdown of the 4 YES profiles
✔ Real salon examples + templates
✔ Instant application to consultations, retail, rebooking & team development
✔ Access to optional Team Training Bundle post-event
Real Results
👑
Real Results 👑
“We’ve used this with our team, and the shifts were instant. They finally got how clients think. It’s changed the way we consult, recommend, and lead.”
— Natalie, HEIR Salon Group
“This framework should be part of every salon training. It’s that powerful.”
— Hannah, Elements Hair & Beauty”
ONLY ONE LIVE DELIVERY IN 2026.
This won’t be taught live again this year.
The method goes back behind closed doors to our Inner Circle.
If you want in: now’s the time.
🎟️ £197 Live Access + Replays
💼 Optional: Add Team Bundle after the event
FAQs
Q: Is this training just for owners, or can my whole team attend?
A: The live training is designed for salon owners, managers and educators, those who lead, make decisions and drive growth. You’re welcome to have key leaders attend with you, but the content is structured around leadership-level selling and psychology.
If you want your whole team to learn the Yes! Strategy in a more accessible, salon-floor format, you can add the Team Access Bundle as an upgrade once you have purchased and attended the Yes Strategy LIVE . It includes accessible short, pre-recorded videos you can use anytime in-salon.
Q: Can I just buy the team training without attending the live?
A: The Team Access Bundle is available only as an add-on to the live training. The method is designed to be led and we believe the best results happen when the salon owner or manager understands it fully first.
Q: Will there be a replay if I can’t attend live?
A: Yes. Everyone who registers will get full replay access for both sessions. You won’t miss anything, and you can revisit the method as often as needed.
Q: Is this only for UK salons?
A: No, the Yes! Strategy applies globally. The psychology of selling is universal, and the training is fully online with timezone-friendly replays.
Q: Is this suitable for coaches or educators too?
A: Absolutely. If you support salon teams or teach client communication, this will be one of the most valuable frameworks you can add to your toolkit.