the DEmand creation room
Become the salon clients name-drop first
without posting every day.
create your own demand
*Not another marketing workshop.
The strategic room where your salon becomes the one clients chase.*
A private one-day intensive for salon owners with employed teams who want consistent, premium, ready-to-book clients without relying on daily posting, discounts or chasing trends.
This room is for the salon owner who is ready to build a brand that clients talk about, recommend, and choose before they’ve even checked availability.
Only 10 seats.
Founding rate: £497 (will not be offered again).
not for The Salon Owner who:
want quick social hacks
rely on discounts to fill the diary
isn’t ready to specialise or lead
is looking for beginner-level marketing training
This is a strategic room for salons ready for premium demand.
This room is for the salon owner who:
delivers excellent work but feels unseen or undervalued
wants clients who respect the price, rebook, and spend more
is tired of trying to keep up with social media
wants predictable demand, not unpredictable algorithms
has a team who is brilliant but struggles to articulate their niche
wants to be the salon clients seek out, not the one selling to them
Why this room exists
Most salons don’t struggle with quality.
They struggle with perception.
The market doesn’t know who to choose.
Because Most salons look the same.
So The ones with real expertise go unnoticed.
Demand isn’t built by being loud.
It’s built by being unmistakable.
This room gives you a system for becoming the salon your dream clients name-drop first
without posting every day or relying on luck.
what you’ll leave with
A clear, profitable niche that positions your salon as the specialist
Messaging that cuts through and makes clients choose you first
A premium demand engine that works even when you’re offline
A reputation plan that gets people talking about you
A 30-day Demand Creation Plan tailored to your salon
Complete clarity on how to become the most in-demand salon in your area
A premium identity shift in how you see and lead your brand
Your salon becomes the one people remember, talk about and trust.
The Demand Creation Method
Our high-level strategic framework for building premium demand:
1. Attraction
Who you attract and why they choose you first.
2. Authority
How to position your salon as the specialist without posting daily.
3. Experience
How your delivery creates natural demand.
4. Reputation
Engineered word-of-mouth that grows every month.
5. Ecosystem
A demand engine that works even when you don’t.
No trends.
No hacks.
Real demand.
Whats included
VIP Upgrade: The Decision Maker VIP
+ £297
For owners who want personal support.
Includes:
45-minute pre-event strategy call
Personal niche + messaging refinement
A private “Demand Audit” of your salon
30-day post-event check-in call
limited to 5 VIP upgrades.
Demand Creation Strategic Workshop
Full-day private workshop
Premium workbook
The Demand Creation Method™ templates
Niche worksheets
30-day plan
Lunch + refreshments
Follow-up Q&A call
only 10 seats available
Investment
Standard: £497 (founding rate)
VIP: £794
Secure your seat
Become the salon clients name-drop first.
Join The Demand Creation Room
Limited to 10 salon owners only.