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STANDOUT
The Salon Pro Authority Method
The Proven Positioning & Messaging System
for Salons Who Refuse to Compete on Price
You’re Busy.
But just about paying the bills.
You’ve got loyal clients.
But they’re not investing in your real expertise, they’re just filling the columns.
You’re visible online.
But still invisible to the clients who truly value what you do.
You’re not lazy. You’re not behind. You’re not lacking talent.
You're just missing the ONE big thing that will change everything
Positioning that speaks before you do.
STANDOUT
is a complete positioning and messaging system
that turns talented, under-recognised salon professionals
into booked-out, in-demand experts.
STANDOUT is for
the salon professional who are
✔ Working every hour, but still not seeing premium growth.
✔ Sitting on incredible results, but struggling to get recognised for them.
✔ Tired of filming, posting, and showing up… with nothing to show for it.
✔ Ready to raise standards, not prices.
✔ Done blending in.
✔ Craving authority, confidence, and next-level clients who actually get it.
THIS ISN’T A MARKETING COURSE.
It’s the secret you should’ve been given years ago.
STANDOUT is the strategic messaging + positioning method
that has helped salons across the UK:
→ Add an extra £10k+ per month, with their current team and services
→ Be finalists in the most prestigious UK industry awards (first time entering)
→ Become the salon clients wait for, not shop around
This is how you move from “doing well” to dominating.
From being “an option” to the only choice.
Imagine
🥹 You open your calendar and every client booked is coming for your business expertise, not the availability or discount.
🥹 You or your team scan the day ahead and feel energised, not depleted.
Each name is someone who trusts your business deeply and values your work at its highest level.
🥹 Your business is no longer a service provider, the customers see you as the expert who changed everything.
🥹You read your reviews and feel deep, soul-level pride.
They don’t just talk about “great service.”
They talk about how they finally feel confident, seen, understood.
About how they’ve never found anyone like you before.
🥹Your enquiries are full of dream, results focused clients saying:
“I’ve been watching for months and I know you’re the one I need.”
🥹Clients even travel across postcodes, because they’re no longer looking for convenience.
They’re looking for your solutions.
🥹 You're no longer stuck in survival mode.
You're in your creative flow. You’re making a real difference.
Your reputation precedes you.
Not just booked. Not just busy.
Sought-after. Recognised. Referred.
Because when your positioning is right, you don’t have to hustle harder.
Your words speak for you.
Your results echo.
And your business finally feels as powerful as you always knew it could be.
These are Real Results from STANDOUT Salons
This Method Works
Because It’s Built on One Truth:
Visibility gets you seen.
Positioning gets you booked.
Inside STANDOUT, you’ll learn:
🔥 The Certainty Method
Learn how to speak to what your clients really buy! Confidence, trust, and results. This method rewires your messaging so clients say “yes” before you even quote a price.
🔥 Micro-Messaging Method
Nail the exact words that make your results focused clients say, “That’s me.”
Craft messaging so emotionally on point, it turns browsers into premium bookings,
without saying more, just saying it better.
🔥 Problem-First Offers
Stop stacking extras to look valuable. Start framing your facials, colour packages or hair health treatments as the only fix for the exact frustration your client has right now.
🔥 Expert & Authority Content
No more “helpful tips” that blend in.
Instead, you'll write content that makes results focused, premium clients think,
“I’ve never heard it explained like that before… and I need this.”
It’s not about trends.
It’s about trust that converts.
🔥 The Positioning Pyramid
Most salons stay stuck in the scroll, competing on price, trends, or tricks.
You’ll learn the exact steps to rise into “Category of One,” where clients seek you out, and price is irrelevant.
Bonus: The Evergreen Growth Formula
→ Create rinse-and-repeat retention systems that keep dream clients coming back
→ Plan quarterly content and authority boosts that keep you front of mind. Constantly!
→ Learn how to turn one booked-out month into a waitlist for the next 6!
does this apply to you?
✅ Salon owners and industry pros who are ready to attract results-driven clients who are looking for expertise not discounts!
✅ Freelancers, educators and industry experts ready to become the go-to
✅ Creative professionals who are tired of shouting into the void and ready to lead
🚫 This is not for trend-chasers
🚫 Not for discount-driven business models
🚫 Not for those looking for content hacks or marketing fluff
This is More Than a Course.
It’s a Decision.
A decision to stop blending in and start standing out.
A decision to finally feel seen, certain, and in demand.
A decision to reposition your business to reflect the true value you already deliver.
Get Instant Access to STANDOUT for just £199
No fluff. No fake urgency. Just clarity, confidence, and conversion.
What Happens When You Finally Nail Your Positioning?
Your dream, results focused clients say “I’ve been looking for someone like you for months.”
You’re booked for expertise, not price, availability, or extras.
You feel yourself growing, confidently, sustainably, without burnout.
You stop second-guessing every caption, offer, or trend and start leading instead.
You become the destination. The go-to. The name they say when someone asks “who do you recommend?”
Your Investment
Just £199
One client pays for this.
One positioning shift changes everything.
One decision puts you in demand for the rest of the year and beyond
Because you don’t need to shout louder.
You need to position smarter.
What our Standout Salons told us
FAQs
Q: Do I need to be techy?
Nope. You’ll get instant access to easy to digest, short video training’s and workbooks. Simple. Clear. Actionable.
Q: Is this just for salon owners?
No. It's for any hair, beauty, aesthetics or wellness professional who wants to be the go-to authority.
Q: Is this course only about content?
Absolutely not. You’ll learn how to position your entire business for premium demand, from website to word-of-mouth.
Q: Are the strategies still relevant?
Yes. The course teaches evergreen principles designed around current buyer psychology, proven and battle-tested across salons, educators, and premium service providers.
Q: Is the course live or pre-recorded?
STANDOUT is instantly accessible. You’ll get immediate access to all video modules, resources, and implementation guidance.
No need to wait, book time off, or worry about missing anything, it’s ready when you are.
Q: I’ve already taken other salon marketing or business courses, how is STANDOUT different?
STANDOUT isn’t about marketing tactics. It’s about transforming how your business is perceived. This is messaging and positioning at a deeper level, designed to speak for you, sell for you, and position you as the only choice.
Q: What if I don’t have a team yet?
STANDOUT is built for growth at every level. Whether you’re solo, building a team, or leading one already, this program gives you the clarity and strategy to attract high-value clients and scale on your terms.
Q: I’m already fully booked, do I really need this?
If you’re booked, but still not seeing the growth, ease, or respect your work deserves… this is exactly for you. Being booked isn’t the goal. Being chosen for your (or your teams) best work is.
Q: Is this a membership?
Nope it’s a one of course which you can watch, re-watch and work through in your own time. There is options to have extra, high proximity, or ongoing support if that’s what you would like, but starting here is a great option! Feel free to reach out to us if you want to discuss other options for strategy, systems and support
Q: Why does the checkout show VAT separately?
The total price is £199—VAT included.
Once you enter your postcode, you’ll see the system display the VAT breakdown (subtotal + VAT), which is standard for VAT-registered businesses.
This helps clients who may need a VAT invoice for their records.
But rest assured: you’ll only ever pay £199. No extras, no surprises.
