Crown membership
FOR SALON OWNERS BUILDING THE FUTURE OF OUR INDUSTRY.
You employ people.
You train people.
You create careers.
You develop the next generation.
You invest your time, energy and money back into your business.
CROWN is where you come to grow it.
The strategy, systems and support to build a salon that stands out, grows a brilliant team and pays you properly.
Powered by CROWN AI for 24/7 support.
This September, we're welcoming 5 new salon owners inside.
Join CROWN in September and alongside everything already inside the membership, you'll get access to our FLAGSHIP Ads frameworks, our new Margins Matter content and:
3 × PRIVATE 60-MINUTE 1:1 ZOOM SESSIONS WITH US.
Three hours focused entirely on your salon, your team and your next stage of growth.
£258 + VAT per month
Rolling monthly. Cancel anytime.
THIS IS WHAT GROWTH LOOKS LIKE INSIDE CROWN.
New clients.
Growing columns.
Increasing turnover.
Team targets being hit.
More apprentices.
More time away from the salon.
These aren't marketing wins.
They're salon business wins.
And that's what we're here to create.
YOU'RE ALREADY DOING THE WORK THAT MATTERS.
You're leading a team. Developing people.
Training apprentices. Looking after clients.
Watching the numbers. Protecting standards.
Creating opportunities. Making decisions nobody else even knows needs making.
And building a business that gives other people somewhere to create a career.
We see that.
We believe those businesses matter.
We believe profitable, progressive employed salons have an incredibly important part to play in the future of this industry.
And we believe the salon owners building them deserve strategy and support designed around the reality of what they're actually responsible for.
That's why CROWN exists.
ONE MEMBERSHIP. YOUR WHOLE SALON BUSINESS.
CROWN is where salon owners with employed teams come to build stronger businesses.
More visible.
More profitable.
Better led.
Less dependent on the owner holding everything together.
We work on the things that actually move your business forward.
The clients coming through the door.
The columns you're building.
The people you're developing.
The money you're making.
The money you're keeping.
The reputation you're creating.
The systems that give you time back.
The decisions that shape what happens next.
You bring us the business you're running right now.
CROWN helps you build what it needs next.
NEW: MAJOR SEPTEMBER FOCUS
YOUR TEAM NEEDS CLIENTS.
You can build the most incredible salon.
Train brilliant people.
Invest thousands into education.
Create services that genuinely change how people feel.
Give a newly qualified stylist every opportunity to succeed.
But people still need to discover you.
And when new client enquiries are inconsistent, employed salon owners carry that pressure.
You see the white space.
You see the wages.
You see the opportunity.
You see somebody you've invested in waiting for their column to grow.
This September, FLAGSHIP Ads is the focus in the CROWN membership.
Our approach to helping results-focused clients discover the incredible services your business provides.
Because right now...
Someone is panicking because their hair won't grow before their wedding.
Someone is hiding thinning hair.
Someone is tired of fighting their curls.
Someone wants clearer skin.
Someone is losing confidence.
Someone is ready to do something about it.
They're looking for a solution.
FLAGSHIP Ads help make sure they discover your salon.
Google.
Meta.
SEO.
AI.
Your authority.
Your client journey.
Working together to make your business easier to find, easier to trust and easier to choose.
So new clients don't depend on you posting every day.
Your newly qualified team don't need discounts to build their columns.
And filling an employed salon doesn't depend on the owner constantly creating more content.
Your Flagship Salon deserves to be discovered.
FLAGSHIP Ads helps make that happen.
FROM INCONSISTENT ENQUIRIES TO NEW PEOPLE DISCOVERING THE BUSINESS EVERY DAY.
WHAT MAKES CROWN DIFFERENT?
We're not watching the salon industry from the sidelines. We're in it with you.
We still own and run an employed salon.
We employ.
We train apprentices.
We develop our team.
We look at white space.
We protect our margins.
We make decisions about recruitment, retention, pricing, pay, progression and growth.
And when something works?
We bring it into CROWN.
FLAGSHIP Ads is a perfect example.
We use it. We measure it. We refine it.
Then we share what we're learning.
The same applies across CROWN.
CROWN is built inside a real employed salon business, for people running real employed salon businesses.
We understand the responsibility because we carry it too.
That's what makes CROWN different.
This Works Even If…
You don't feel confident with tech.
We'll keep it simple, show you what to do and CROWN AI is there 24/7 when you need help.
You're already incredibly busy.
CROWN isn't another programme you need to complete. Use the support, strategies and resources your business needs right now.
Your team has lots of white space.
That's exactly the kind of business challenge we work on — including building demand for newer and newly qualified team members without relying on discounts.
New client enquiries are inconsistent.
FLAGSHIP Ads gives you a repeatable approach to helping more results-focused clients discover your business.
You don't consider yourself a “marketing person”.
You don't need to become one. You need to understand how the right clients find and choose your salon.
You've tried coaching before.
CROWN is implementation-focused. Bring us what's happening in your business and we'll help you work through what needs to happen next.
POWERED BY CROWN AI FOR 24/7 SUPPORT.
You don't always have a question at the convenient time.
Sometimes it's 7am.
Sometimes it's between clients.
Sometimes you've finally got an hour to work on the business at 9pm.
That's why CROWN is powered by CROWN AI.
Our strategies.
Our frameworks.
Our approach to employed salon growth.
Available whenever you need them.
Working on FLAGSHIP Ads and need help with your messaging?
Ask.
Looking at your numbers?
Ask.
Something isn't working and you need to figure out what to do next?
Ask.
CROWN AI helps you think, plan, create, troubleshoot and keep moving.
You have us for human support.
CROWN AI is there whenever we're not.
MORE CLIENTS MATTER. SO DOES WHAT YOU KEEP.
Margins Matter is our newest content inside CROWN, helping you understand what's happening beneath your turnover, strengthen your margins and make sure growth actually benefits the business, and you.
Because a Flagship Salon should create a brilliant future for everyone inside it, including its owner.
THIS SEPTEMBER, WE'RE MAKING IT PERSONAL.
We're welcoming 5 new salon owners into CROWN.
And every one of those five owners will receive:
3 × PRIVATE 60-MINUTE 1:1 ZOOM SESSIONS WITH US.
Three hours.
Your business.
Our eyes on it.
Bring your numbers.
Your team.
Your white space.
Your FLAGSHIP Ads.
Your biggest opportunity.
We'll work on what your business needs and help you get moving quickly.
Because CROWN isn't about giving you more information.
It's about turning what you know into results.
Included for the 5 new members joining CROWN this September.
WHAT DO YOU GET INSIDE CROWN?
FLAGSHIP Ads
Help more results-focused clients discover the services your team provides.
Margins Matter
Understand your numbers, strengthen your margins and keep more of what your salon makes.
STANDOUT
Build the authority, reputation and positioning that makes your salon easier to choose.
Sales Systems
Create a stronger journey from discovering your business to becoming a client.
Leadership & Team Growth
Develop confident people, stronger columns and careers worth staying for.
Google & Meta
Practical strategies based on what we're actually implementing in salon businesses.
CROWN AI
24/7 access to our thinking, strategies and frameworks whenever you need support.
Live Strategy & Support
Bring us what's happening inside your business and work through it with us.
Templates, Training & Resources
Use what you need, when you need it.
The CROWN Community
Build alongside salon owners who understand the responsibility and opportunity that comes with employing a team.
And this is important...
YOU DON'T HAVE TO “COMPLETE” CROWN.
There isn't another enormous programme waiting for you to catch up with.
Use what your business needs now.
Get the answer.
Implement it.
Come back when you need the next thing.
CROWN fits around the business you're already running.
YOU'LL FEEL AT HOME IN CROWN IF...
You employ a team.
You care deeply about developing them.
You believe in creating careers.
You want to help more people through the incredible services your salon provides.
You want new client enquiries to become more consistent and predictable.
You want your team building busy, confident columns.
You want stronger margins.
You want systems that give you time back.
You want support from people who understand the business model you're running.
And you believe the employed salon has a future worth building.
Come in.
THE FUTURE OF OUR INDUSTRY IS BEING BUILT IN SALONS LIKE YOURS.
Every apprentice who gets their first opportunity.
Every newly qualified stylist who gets the time to build confidence.
Every team member who becomes a senior.
Every future manager.
Every educator.
Every career that exists because somebody decided to employ.
Train.
Invest.
Lead.
It starts somewhere.
Often inside a salon on a UK high street, with an owner doing extraordinary amounts of work that nobody else sees.
We think those salon owners deserve to be seen.
We think their businesses deserve to be profitable.
We think their teams deserve to be busy.
We think their impact deserves to be recognised.
And we intend to keep building the strategies, systems and support that help them thrive.
That's CROWN.
IMAGINE WHAT HAPPENS WHEN YOUR BUSINESS STARTS GIVING BACK.
Results-focused clients discovering you every day.
White space reducing.
Your team building busy, confident columns.
Your margins strengthening.
Your reputation growing.
Your apprentices seeing a future in the industry.
Your senior team seeing a future inside your business.
And you taking uninterrupted time away, knowing the business can continue to grow without you constantly pushing it forward.
More space to lead.
More opportunity for your team.
More reward for everything you've built.
That's your Flagship Salon.
CROWN is where we help you build it.
WE'RE WELCOMING 5 NEW SALON OWNERS INTO CROWN THIS SEPTEMBER.
Your membership includes:
FLAGSHIP Ads
Margins Matter
CROWN AI — 24/7
Live strategy and support
STANDOUT
Sales systems
Leadership and team growth
Google & Meta
The CROWN community
The complete CROWN training and resource library
And when you join us this September:
3 × PRIVATE 60-MINUTE 1:1 ZOOM SESSIONS WITH US.
£258 + VAT per month
Rolling monthly.
Cancel anytime.
You already invest so much into your salon.
Into your people.
Your clients.
Your apprentices.
Your standards.
Your future.
CROWN is where we help you turn that investment into a business that grows.
Five new salon owners are joining us this September.
We'd love one of them to be you.
“I’m so happy , my salon phone is ringing like crazy 🤪
We get new people EVERY SINGLE day it is a dream come true! ”
“Big thanks to the Heir ladies!
Your industry know-how is seriously impressive. Having been in the game for years, you totally get the struggles of a salon owner.
Your solutions are spot-on! 👏🏻
You’re a time-saver every week, and the support is a perfect 10.
You find what we need before we have even voiced it your bloody magic.
Thanks so much for all the help. Can’t wait to explore more areas with your support as we haven’t even scratched the surface.”
Still Have Questions? Let’s Clear Them Up…
Can I join CROWN without booking a call?
Yes. If you know CROWN is right for you, you can join immediately. If you'd rather talk it through first, you're welcome to book a call.
I'm incredibly busy. How will I fit CROWN in?
CROWN isn't something you need to complete. Use what your business needs now, implement it and come back when you need the next thing. CROWN AI also gives you 24/7 support around your schedule.
I'm not confident with tech. Will I be able to implement FLAGSHIP Ads?
Yes. We keep things practical and CROWN AI is there whenever you get stuck. If you join in September, you'll also have your three private 1:1 sessions with us to help you get moving.
What happens if I can't attend live?
Your strategy calls are recorded and available inside CROWN, and you can use the private community and CROWN AI between sessions.
Can I cancel my membership?
Yes. CROWN is £258 + VAT per month on a rolling monthly membership. Cancel anytime.
FOR SALON OWNERS BUILDING THE FUTURE OF OUR INDUSTRY.
5 new members this September.
£258 + VAT per month.
